**.yellow Web3 Domain Launches: A New Way to Own Your Digital Identity**

The world of Web3 just got a major upgrade. Yellow, a powerful Web3 infrastructure provider, has teamed up with Unstoppable Domains to launch a brand-new top-level domain (TLD): .yellow. This new domain extension is built specifically for the decentralized internet, giving users full ownership of their digital identities—no renewals, no middlemen.

### What Is .yellow?

.yellow is a blockchain-based domain name that lives entirely in the Web3 space. It allows individuals, creators, and businesses to claim a unique digital identity that they fully control. Unlike traditional web domains, .yellow names are permanent. Once you buy it, it’s yours forever—no yearly fees.

Each .yellow domain comes with:

– Human-readable crypto wallet addresses (e.g., yourname.yellow)
– On-chain website hosting
– UD.me profile pages
– Decentralized messaging features

This means you can use your .yellow name to send or receive crypto, host a website on the blockchain, or share content—all while maintaining full control over your digital presence.

### Why Yellow?

Yellow is more than just a name—it’s an entire Web3 ecosystem built for speed and scalability. At its core is a Layer-3 protocol that enables fast, secure trading across different blockchains. This happens off-chain in real time, with only the final result recorded on-chain, making it efficient and cost-effective.

The Yellow SDK (Software Development Kit) provides developers with advanced tools to build user-friendly decentralized apps (dApps). The goal? To make Web3 as easy and accessible as the traditional internet, while keeping everything decentralized and secure.

With the launch of .yellow, Yellow expands its mission by adding digital identity to its growing toolkit. Now, users can not only build and trade using Yellow’s tools—they can also create a branded online presence that reflects their values and aligns with the Web3 future.

### A Vision for the Future of the Internet

Shyla Khan, Chief Marketing Officer at Yellow.com, shared the bigger picture: “In Web2, people borrow their identity from platforms like Facebook or Google. With Web3 and .yellow, you actually own your identity. It’s more than just a domain—it’s your personal brand in the decentralized world.”

Sandy Carter, Chief Business Officer at Unstoppable Domains, added: “Yellow has built some of the strongest Web3 infrastructure we’ve seen. The .yellow domain brings their vision to life—giving people a place to build trust, creativity, and community in this new digital era.”

### Who Should Use .yellow?

The .yellow TLD is perfect for:

– Artists and creators working in AI or blockchain
– Businesses looking for a unique Web3 brand identity
– Online communities built around shared values
– Individuals who want a secure, self-owned digital identity

Whether you’re building a dApp, sharing your work online, or setting up a crypto wallet address that’s easy to remember—.yellow gives you a flexible and secure way to do it all.

### Get Your .yellow Domain Now

Claim your piece of the decentralized web today with a .yellow domain. It’s fast, easy, and once you buy it, it’s yours forever.

Get started here: https://get.unstoppabledomains.com/yellow/

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**About Unstoppable Domains**

Unstoppable Domains is a leading provider of blockchain-based domain names. Founded in 2018, they offer permanent digital identities that simplify crypto payments and Web3 access. With over 4.7 million domains registered and recognition from Forbes as one of America’s Best Startup Employers four years in a row, Unstoppable Domains is paving the way for user-owned online identities.

Learn more: https://unstoppabledomains.com/

**About Yellow**

Yellow is a next-generation Web3 ecosystem focused on creating fast, secure financial applications. Its technology enables real-time trading across multiple blockchains using off-chain channels for efficiency. With tools like the Yellow SDK and now the .yellow TLD, Yellow is building the foundation for mass adoption of decentralized finance (DeFi) and digital identity.

Explore more: https://www.yellow.org/