DDC Enterprise has just raised $124 million in a new funding round to support its plan to become one of the top companies holding Bitcoin. The company is pushing hard to build one of the biggest corporate Bitcoin treasuries in the world.

The new investment round was priced at $10 per Class A share, which is 16% higher than DDC’s stock price on October 7. It also aligns closely with the company’s 15-day average trading price.

The funding was led by PAG Pegasus Fund and Mulana Investment Management, with additional support from OKG Financial Services, a part of OKG Technology Holdings. DDC’s founder and CEO, Norma Chu, personally invested $3 million, showing strong belief in the company’s future. All investors have agreed not to sell their shares for 180 days after the deal closes. This lock-up period shows their confidence in DDC’s long-term Bitcoin strategy.

The money will mainly go toward building up DDC’s Bitcoin reserves. The goal is to collect 10,000 BTC, which would place DDC among the top ten public companies holding Bitcoin globally.

Norma Chu called the investment a clear sign of trust in DDC’s vision. She also said partnering with experienced institutional investors brings more than just money—it adds valuable knowledge and strategy.

This announcement follows a series of steady Bitcoin purchases by DDC over the past year. The company started its Bitcoin buying plan in May, first acquiring 100 BTC and targeting 5,000 BTC within three years. By June 2025, DDC had already collected 138 BTC at an average price of $78,582 per coin—worth about $10.8 million at that time.

In June, DDC also teamed up with Web3 investment firm Animoca Brands. Through this deal, DDC will help manage and grow Animoca’s Bitcoin holdings—up to $100 million worth—boosting its role as a serious player in corporate Bitcoin management.

Chu believes Bitcoin is both a reliable store of value and a smart hedge against economic uncertainty. She said the company’s dedicated crypto team and advisory board will ensure they follow a careful, risk-managed approach to buying more BTC.

DDC’s financial performance is backing up its strategy. In 2024, the company reported $37.4 million in revenue, marking a 33% increase from the previous year. Gross margins also improved from 25% to 28.4%, thanks to smart acquisitions in the U.S. and tight cost control.

DDC’s move into Bitcoin follows similar paths taken by other companies like MicroStrategy and Metaplanet, which have made crypto a key part of their long-term financial strategy.

According to data from Bitcoin.net, public companies now hold about 3.9 million BTC altogether. MicroStrategy leads with 640,000 BTC, followed by Marathon Holdings with 52,850 BTC. If DDC reaches its target of 10,000 BTC, it would likely enter the top 10 Bitcoin-holding companies alongside Coinbase, CleanSpark, and Trump Media.

Interest in using Bitcoin as a treasury asset is growing fast among corporations worldwide.

On October 7, Dutch crypto firm Amdax raised €30 million (around $35 million) to launch its Amsterdam Bitcoin Treasury Strategy (AMBTS), aiming to acquire up to 1% of all existing Bitcoin. Co-founder Lucas Wensing called it a major step forward for institutional Bitcoin adoption.

In September, U.S.-based Hyperscale Data revealed plans for a $100 million Bitcoin treasury program. The company will fund it through selling assets and new equity offerings while expanding its AI and cloud computing operations in Michigan.

Over in Asia, Chinese entertainment firm CPOP bought 300 BTC worth $33 million on September 11. Just one day earlier, QMMM shared its plan for a $100 million crypto treasury made up of Bitcoin, Ethereum, and Solana.

Institutional holdings of Bitcoin are growing rapidly. According to River’s 2025 report, public companies now hold around 1.3 million BTC—more than double what they held at the beginning of 2024.

Leading holders include Marathon Holdings, Twenty One Company, and Japan-based Metaplanet. Strategy still tops the list with roughly $80 billion in Bitcoin reserves.