Tether, the company behind the popular USDT stablecoin, has made a bold move in the world of sports. On Friday, Tether announced that it has submitted a formal, all-cash offer to buy a major stake in Juventus Football Club from Exor, a global investment firm based in the Netherlands and controlled by Italy’s famous Agnelli family.

This offer targets Exor’s 65.4% ownership in Juventus. If approved, Tether is ready to invest €1 billion (about $1.17 billion) to complete the acquisition. What makes this deal even more interesting is that Tether plans to use its own funds—no loans or outside investors—to make it happen.

Tether’s CEO, Paolo Ardoino, shared a personal reason behind the move. He said Juventus has been a big part of his life since childhood and taught him key values like resilience and responsibility. His emotional connection to the team seems to be fueling his desire to bring the club under Tether’s wing.

After the news broke, Juventus’ fan token (JUV) saw a sharp jump—rising 30% in value as excitement around the potential deal spread.

Juventus is one of Europe’s most iconic football clubs, with a rich history and global fanbase. If this sale goes through, it would mark the first time a crypto company takes control of a top-tier sports team. This could be a game-changer for both the sports and crypto industries.

However, a recent Bloomberg report suggests that the Agnelli family may not be looking to sell their stake at this time. So while Tether’s offer is serious and well-funded, it’s still uncertain if the deal will go forward.

In another major move, Tether is also working on raising $20 billion in capital and is considering tokenizing its shares—a sign that the company has big plans for future growth.

Keywords: Tether, Juventus FC, crypto company buys football club, Paolo Ardoino, Exor, Agnelli family, USDT stablecoin, Juventus fan token JUV, crypto in sports, crypto takeover sports team.