Eightco Holdings Inc. made a surprising move by choosing Worldcoin over more well-known cryptocurrencies like Bitcoin and Ethereum, and the market reacted fast. The company’s stock skyrocketed over 3,000% on Monday after announcing it will build its corporate treasury using Worldcoin (WLD) instead of traditional or popular digital assets.

The stock opened at its previous price of $1.43 but shot up to close at $45.08, even peaking as high as $83.12 during the day—a massive increase of over 5,000% at one point.

Eightco also secured a $20 million investment from crypto mining company BitMine, which is calling this its first big bet or “moonshot” in the crypto space. On top of that, Eightco raised $250 million in a private funding round to buy even more WLD tokens. This marks the first time a company has built its entire treasury strategy around Worldcoin.

Starting September 11, 2025, Eightco plans to change its Nasdaq ticker symbol from OCTO to ORBS to reflect its new direction.

Worldcoin itself saw a major jump—rising 49% to reach $1.54 on Monday, hitting a seven-month high.

Dan Ives, managing director at Wedbush Securities and now also Eightco’s chairman, explained that this is more than just investing in another crypto token. He sees Worldcoin as a powerful mix of artificial intelligence and blockchain technology. According to Ives, Worldcoin isn’t just another digital currency—it’s an infrastructure play for digital identity and authentication in the age of AI.

The core tech behind Worldcoin is called “Proof of Personhood,” which uses a device called the Orb to scan users’ eyes and confirm they are real humans—not bots. In return, users receive WLD tokens. The Orb was recently launched in six major U.S. cities: Atlanta, Austin, Los Angeles, Miami, Nashville, and San Francisco.

Worldcoin was co-founded by Sam Altman, CEO of OpenAI, and officially launched in July 2023. In October 2024, the project rebranded itself as simply “World.” The total supply of WLD tokens is capped at 10 billion.

Even though Eightco is focused on Worldcoin, the company said it may still hold some cash and Ethereum as backup reserve assets. Ives noted that while they are bullish on Ethereum due to its status as the top Proof-of-Stake blockchain, their main commitment is still to World.

Regulators and privacy advocates have raised concerns about the use of biometric data in Worldcoin’s system. However, the company insists that its zero-knowledge technology keeps all sensitive information off the blockchain.

So far, nearly 16 million people across more than 45 countries have created accounts with Worldcoin. Interest in the project spiked earlier this year when former President Donald Trump announced a $500 billion AI investment plan involving OpenAI, Oracle, and Softbank—a move that boosted Worldcoin’s value by 25%.

With this bold strategy, Eightco is positioning itself at the intersection of AI, crypto, and digital identity—betting big on what it believes could be the future of online verification and decentralized technology.