Trump Media & Technology Group has just added more Bitcoin to its growing crypto portfolio. The company bought 451 more Bitcoins, which are worth around $40.3 million at current prices. With this new purchase, Trump Media now holds a total of 11,542 Bitcoins. That’s over $1 billion in value, according to data from analytics firm Arkham.

This move is part of Trump Media’s bigger plan to invest heavily in cryptocurrencies. Earlier in 2025, the company reported owning about $2 billion in Bitcoin and other digital assets. It’s clear they’re shifting their focus toward becoming a major crypto investment player.

Back in July, Trump Media announced plans to create a new Bitcoin and Ethereum ETF (Exchange-Traded Fund) under the Truth Social brand. Crypto.com was chosen to handle everything from custody and trading to staking and liquidity services. The ETF is backed by Yorkville America Digital, LLC as the official sponsor.

However, the ETF can’t launch just yet. It still needs approval from the U.S. Securities and Exchange Commission (SEC). The fund is set up as a Nevada business trust and will allow investors to buy or redeem shares in groups of 10,000 using cash. While in-kind transactions (swapping crypto for shares) aren’t available now, they might be added later depending on regulatory clearance.

At the moment, Trump Media’s stock (traded as $DJT) is down nearly 10% for the day. But just last week, the stock saw a big jump after announcing an unexpected all-stock merger with TAE Technologies. This deal values the combined company at more than $6 billion.

Following the news, shares soared by 42% on Thursday, adding over $500 million to Donald Trump’s family wealth. The momentum continued with an 8.3% increase on Friday and another 3.6% rise in Monday’s premarket trading.

The merger marks a big shift for Trump Media, turning it from a social media company into a player in the fusion energy space. The plan now includes building nuclear fusion plants to power artificial intelligence systems.

Trump Media went public in 2024 through a SPAC merger and is based in Sarasota, Florida. Devin Nunes serves as the CEO. The company operates in three main areas: social networking via Truth Social, streaming through Truth+, and financial services under its fintech brand Truth.Fi. The majority of the company is owned by the Donald J. Trump Revocable Trust.

As for Bitcoin itself, it’s currently priced at $89,358 with a daily trading volume of $38 billion. The price is up 2% in the past 24 hours, sitting just below its weekly high of $90,353 and above its weekly low of $87,948. There are 19,965,603 Bitcoins in circulation out of a maximum supply of 21 million, giving Bitcoin a total market cap of around $1.78 trillion.

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