In many finance departments, the real work begins after the meetings are over. CFOs often leave high-level strategy discussions only to spend late nights fixing spreadsheets, chasing approvals, and explaining numbers that have already changed. Even though companies have systems in place, much of the daily workflow still lives in scattered emails, shared folders, or just in people’s heads. This slows everything down — decisions get delayed, and opportunities are missed.

To fix this, Amit Vijay Jain from Dhruva Advisors helped build a solution called The X Future (TXF). His idea was simple but powerful: turn everyday finance tasks into digital workflows that teams can use daily — not just slides in a presentation. The goal? Help CFOs get out of the weeds and focus on making smarter decisions.

**Where CFOs Spend Their Time**

One of the first questions Jain asked CFOs was: “Where does your time really go?” The answer was clear — too much of it is spent on manual tasks. Finance teams waste up to 520 hours each year just handling accounts payable manually. And 64% of finance leaders say they don’t have enough time for strategic work because they’re stuck doing routine tasks.

For example, one CFO told Jain about a month-end close process where three different spreadsheet versions were floating around, and no one knew which one was correct. That’s not just frustrating — it’s risky. Jain used stories like this to design TXF as a tool that actually fits how finance teams work. Instead of replacing familiar tools like spreadsheets and emails, TXF brings them together into one place that everyone can trust.

**From Manual Work to Digital Workflows**

The finance automation market is booming — worth over $10 billion in 2024 and expected to double by 2029. That’s because companies want more than just one-off fixes. They want finance processes like invoicing, closing books, and reporting to be repeatable and reliable across time.

That’s exactly what TXF offers. Jain took the repetitive tasks he saw across hundreds of client projects and turned them into plug-and-play modules inside the platform. So instead of building custom slides for every engagement, his team created digital templates that CFOs could reuse across different parts of the business.

Big names like Unilever, Uniqlo, AB InBev, and DDB Mudra have already used TXF to simplify their operations. For CFOs, this means fewer headaches during close periods and faster access to accurate numbers. For Dhruva Advisors, it means long-term client relationships powered by a live platform instead of short-term consulting gigs.

**Smarter Design for Complex Deals**

Jain also brought his background in mergers and acquisitions into the design of TXF. He knew from experience that many deals fall apart not because the plan was bad, but because the finance systems couldn’t handle them.

In 2024, cross-border deals made up about 30% of all M&A activity. These deals are complex — they involve different currencies, tax rules, and ownership structures. TXF was built to handle all that complexity. It can model how money moves between countries, how taxes apply across jurisdictions, and how ownership changes over time.

This makes TXF especially useful for companies expanding internationally or preparing for big funding rounds. It supports growth while keeping all the behind-the-scenes finance work under control.

**Making Automation Work in Real Teams**

Even with a solid platform, change is hard. Many companies try to automate their finance workflows but end up going back to old habits once consultants leave. That’s why Jain focused on making TXF easy to adopt.

Instead of asking clients to change everything at once, TXF lets them start small — maybe with just reconciling accounts or generating management reports. As teams get comfortable, they can digitize more parts of their workflow.

Jain also designed training programs to help finance staff understand not just how to use TXF but why it works the way it does. This helps teams feel in control, even as they move toward more automated, AI-powered systems.

**Platforms Are Becoming the New Finance Infrastructure**

Finance is changing fast. By 2030, embedded finance is expected to be a $7 trillion market. At the same time, AI in finance is projected to grow from $189 billion in 2023 to nearly $5 trillion by 2033.

This means more financial work will happen inside platforms and apps — not in spreadsheets or slide decks. Tools like TXF are becoming part of the core infrastructure that helps CFOs make decisions faster and with more confidence.

Instead of reacting to problems, finance teams can use platforms like TXF to plan ahead, improve controls, and scale more smoothly. With digital tools handling routine tasks, CFOs can focus on strategy and lead their organizations through growth and change.

**The Bottom Line**

Digital platforms won’t replace smart finance teams — but they will change how those teams spend their time. When designed well, platforms like TXF let CFOs move away from chasing numbers and toward shaping the future of their companies.

Keywords: CFO platform, finance automation, digital workflows, financial close process, accounts payable automation, cross-border M&A, embedded finance, financial reporting automation, TXF platform, Dhruva Advisors USA Inc, scalable finance solutions