In December 2025, Coinbase CEO Brian Armstrong made a bold announcement in San Francisco: Coinbase was no longer just a crypto exchange. It was becoming “The Everything Exchange.” Users could now buy and sell stocks, trade prediction markets, access derivatives, get AI-driven financial advice, and even borrow up to $5 million using crypto as collateral—all in one app.

“We’re not just about crypto anymore,” Armstrong said. “Now you can trade everything in one place.”

Meanwhile, Robinhood was moving in the same direction. The trading platform, once known for commission-free stock trading, revealed that its new prediction markets—where users can bet on things like elections, sports games, or inflation numbers—had become its fastest-growing product ever. They reached $100 million in annual revenue in less than a year. CEO Vlad Tenev believes prediction markets could become one of the biggest financial markets.

Across the ocean in Paris, a startup called Ouinex—founded by former FXCM executives—is working on a platform that lets crypto traders also access forex, commodities, and stock indices without leaving the crypto world. Founder Ilies Larbi pointed out how broken the user experience is right now: “If you’re a crypto trader, you can’t easily buy gold or stocks. And if you’re in traditional finance, you don’t touch crypto.”

This shift isn’t just happening at Coinbase or Robinhood. Nearly every fintech company is moving toward becoming an all-in-one financial app. Whether they started with payments (like PayPal), banking (like Revolut), or crypto (like Coinbase), they’re all converging into super-apps that let users do everything—from investing in stocks and crypto to saving money or betting on sports.

Coinbase’s December update highlighted how far this has come. The company now holds over $500 billion in crypto assets—five times more than three years ago. But it’s not stopping at crypto. Users can buy stocks using stablecoins like USDC, trade prediction markets through Kalshi, borrow against their Bitcoin and Ethereum, and soon use AI-powered financial advisors.

Robinhood is pushing just as hard from the other side. After adding crypto in 2018, its revenue hit $1.3 billion in Q3 2025—double what it was the year before. Robinhood launched Robinhood Ventures to let regular investors invest in private companies and wants to make over half its money from non-U.S. markets by 2030. Its assets under custody now top $333 billion.

The trend is everywhere. Revolut began as a currency exchange app for travelers and now offers stock trading, savings accounts, insurance, and crypto across Europe and the U.S. PayPal created its own stablecoin, PYUSD. Cash App lets users send money, buy Bitcoin, invest in stocks, and even file taxes. Public.com partnered with Zero Hash to offer both crypto and stocks.

All these companies started in different areas but are ending up with the same idea: offer everything in one place.

Why is this happening? One major reason is “tokenization”—the idea that anything (stocks, real estate, games, even event tickets) can be turned into a digital token on a blockchain. OpenSea CEO Devin Finzer explained it simply: “When we talk about tokenizing everything—we mean literally everything.”

Tokenization breaks down the old barriers between asset types. Unlike traditional markets that close at 4 p.m., tokenized assets can trade around the clock and across borders with fewer restrictions. This makes it easier for companies to expand what they offer—and easier for users to access it all.

Coinbase wants to tokenize real estate and shares of private companies. Robinhood already offers 400 tokenized stocks to users in Europe and plans to eventually move these assets onto blockchain systems where users hold their own keys. The same infrastructure that powers crypto is starting to power everything else.

But this convergence works both ways. Crypto platforms are adding traditional finance products. Traditional finance companies are adding crypto offerings without needing full blockchain infrastructure. Ouinex, for example, uses traditional forex systems to serve crypto users.

There’s also a strong business reason for this trend: customer acquisition costs are going up fast. If a company offers only one service, it spends big to get customers—only to lose them to competitors with more features. Super-apps solve this by giving users more reasons to stay. A user who trades stocks, saves money, and buys crypto all in one place is more likely to stick around.

It’s simple math: If it costs $50 to get a user who only generates $100 in revenue from trading stocks, the profit is slim. But if that user also keeps savings on the platform (earning interest), trades Bitcoin on weekends, and places bets on elections—that same user might now be worth $300 or more.

This creates a powerful cycle: more products bring in more users; more users justify investing in new features. The app becomes stronger over time.

Still, if every app offers the same features—stocks, crypto, prediction markets—how do they stand out?

Finzer believes each platform will target different audiences. OpenSea focuses on NFTs and digital culture rather than competing with trading apps like Coinbase or Robinhood. Coinbase positions itself as secure and regulated. Robinhood keeps things simple and highlights its mission of making finance accessible to everyone. Revolut leans on its global features and European base.

But in practice, many of these apps are starting to look alike. So what sets them apart might not be features—but brand identity and community culture. Some users might stick with Coinbase because they’ve used it for years and trust it. Others might prefer Robinhood because it feels familiar.

For everyday users, this means your investment app may soon let you bet on sports games or political events. The line between investing and gambling is getting blurrier.

For fintech companies, it’s a race against time. Robinhood wants half its revenue to come from global markets and institutional clients by 2030. Coinbase is building AI tools and tokenization tech for big investors too. Whoever grows fastest before the market settles will likely win.

Crypto companies are adding traditional finance tools; traditional finance companies are adding crypto products. Everyone is heading toward the same goal: become the all-in-one financial app.

As Ouinex’s Larbi put it: “Do everything fast—because time is against us.”

The question isn’t if this convergence will happen—it already is. The real question is: Who will build an app that’s different enough to matter once everyone offers everything?