Yunfeng Financial Group, a Hong Kong-listed company with ties to Alibaba founder Jack Ma, has made a big step into the world of digital assets. The company recently purchased 10,000 Ethereum (ETH), worth around $44 million, using its own internal funds. This move signals Yunfeng’s growing interest in blockchain technology, Web3 development, and tokenization of real-world assets.

This Ethereum investment is part of Yunfeng’s broader strategy to explore new technologies. Back in July 2025, the company revealed plans to expand into areas like artificial intelligence (AI), digital currencies, and ESG (Environmental, Social, and Governance) Net Zero Assets. Buying ETH is another step in this direction.

According to Yunfeng’s board of directors, Ethereum will now be treated as a strategic reserve asset—similar to how companies hold gold or foreign currencies. The ETH was bought on public markets and included transaction fees, which will be reflected in Yunfeng’s financial reports under investment holdings.

Yunfeng plans to use Ethereum in multiple ways. Not only will it serve as a store of value, but it will also be used as a key platform for future tokenization projects. These projects could involve converting real-world assets like real estate, insurance products, or commodities into digital tokens that can be traded or managed on the blockchain.

The company is also experimenting with how Ethereum could improve traditional finance services. For example, Yunfeng is researching how smart contracts on Ethereum could help create better insurance products or new customer-facing applications. The goal is to blend old-school finance with cutting-edge digital tools to provide more value and flexibility for clients.

Ethereum also offers Yunfeng a way to diversify its treasury. In uncertain financial times, digital assets like ETH can help reduce reliance on traditional currencies. Plus, Ethereum’s strong role in decentralized applications makes it more useful than many other cryptocurrencies.

This ETH purchase doesn’t trigger any regulatory red flags under Hong Kong’s listing rules because it’s under the 5% threshold of total assets. However, Yunfeng said that if its crypto investments grow larger in the future, they will follow all proper procedures.

The company also reminded shareholders and investors that cryptocurrencies are highly volatile. Ethereum’s price can rise or fall quickly based on market trends or regulations. While the investment carries risks, Yunfeng believes it’s an important step toward embracing the future of finance.

This $44 million move shows Yunfeng’s commitment to innovation and its belief in the long-term potential of blockchain technology. With strong financial backing and a clear vision, the company is positioning itself as a serious player in the evolving world of Web3 and decentralized finance.