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    Home / News / Eightco Invests $270M in Worldcoin, Stock Soars 3,000%
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September 9, 2025 by Imelda
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Eightco Invests $270M in Worldcoin, Stock Soars 3,000%

Sam Altman’s Worldcoin is making headlines as the latest cryptocurrency to be used in a bold financial strategy. A public company called Eightco is putting $270 million of its money into buying Worldcoin tokens. This move sent Eightco’s stock soaring over 3,000% in one day, jumping from $18 to $45 per share. At the same time, Worldcoin’s price climbed nearly 50%, going from $1.03 to $1.53.

Worldcoin is not just another digital currency—it’s part of a bigger vision to verify real people online. It does this by scanning people’s irises and turning that data into a unique code, called an “IrisCode.” The company says it doesn’t store your actual eye data, just a code that proves you’re human.

Eightco plans to rename itself “Orbs” in honor of Worldcoin’s iris-scanning orb technology. The name change will happen once the deal is finalized and approved by Nasdaq.

Dan Ives, a tech analyst who just became chairman of Eightco, says this isn’t just about crypto—it’s about building the future of tech. He believes that as artificial intelligence becomes more common, we’ll need better ways to tell the difference between humans and bots. That’s where Worldcoin comes in.

Investor Tom Lee agrees. He says Worldcoin’s real value is in proving that someone online is a real person. Whether it’s filling out forms, taking tests, signing documents, or using dating apps, being able to show you’re human will become more important—and more profitable.

Lee points out that ads aimed at verified humans could be worth much more to companies than those shown to bots. In the future, dating apps might even include a “proof of human” badge next to your profile.

Of course, the idea of scanning everyone’s eyes sounds creepy to some. But Lee says it’s actually safer than what big tech companies like Apple do. Instead of storing your eye data, Worldcoin turns it into a secure cryptographic code. This code goes on the blockchain using the World App, which helps keep your privacy safe.

Despite its big plans, Worldcoin is already facing challenges. Some countries like Portugal are investigating it, while others—like China, Spain, and Hong Kong—have temporarily banned it over privacy concerns.

What makes Eightco’s move different from other companies buying Bitcoin or Ethereum is that Worldcoin gives holders voting power. That means they can help decide how the network is run and how its policies are shaped.

However, buying Worldcoin isn’t as easy as Bitcoin or Ethereum. You can’t just grab it on apps like Coinbase or Robinhood. You’ll need to scan your iris or set up a special digital wallet and buy it using another cryptocurrency like Ethereum.

Worldcoin was launched in 2019 by Sam Altman and Alex Blania. So far, they’ve verified over 16 million people and aim to hit 100 million in the next year as they expand their global network. Verified users even get free tokens as a reward.

As AI grows and Wall Street gets more involved in blockchain technology, projects like Worldcoin are becoming key players in both the digital identity space and the broader crypto economy.

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