Eightco Holdings (NASDAQ: OCTO) just made headlines with a bold move that sent its stock soaring over 3,000% in a single day. The company announced a $250 million plan to make Worldcoin (WLD) its main treasury asset, a decision that instantly caught the attention of investors.

Eightco is known for its e-commerce inventory management technology. But with this new strategy, it’s shifting toward the cryptocurrency space in a big way. To fund this major purchase, Eightco sold around 171.2 million shares at $1.46 each through a private placement.

The market responded immediately. Eightco’s stock skyrocketed from $1.45 to close at $45.08, briefly peaking at $82.98 during the day. It marked one of the biggest single-day gains for any Nasdaq-listed company this year.

A major reason for this move’s success is the support from BitMine Immersion Technologies. BitMine invested $20 million into Eightco by purchasing 13.7 million shares. BitMine is a heavyweight in the crypto world, holding over 2 million Ethereum (ETH), worth more than $9.2 billion. It’s second only to MicroStrategy when it comes to corporate crypto reserves.

BitMine’s investment aligns with its broader “Moonshot” strategy to expand its influence in the Ethereum ecosystem. Its chairman, Thomas Lee, has often emphasized Ethereum’s potential to connect traditional finance with artificial intelligence.

Worldcoin also saw a major boost following Eightco’s announcement. The token jumped nearly 50% in 24 hours, trading at $2.03. That’s an 80% rise over the past week and a strong comeback from its April low of $0.58—though still down from last year’s high of $11.74.

Worldcoin was created by OpenAI CEO Sam Altman and is known for its unique use of biometric technology. It uses special devices called “Orbs” to scan people’s irises and verify their identity. This system is designed to separate real humans from bots and AI-generated users online, aiming to build a trusted digital identity network across borders.

While the technology has drawn privacy concerns and even government restrictions in some countries, Eightco’s adoption of Worldcoin adds new credibility to the project. It signals that more companies may be open to using crypto assets outside of Bitcoin and Ethereum.

As part of its transformation, Eightco plans to change its stock ticker from OCTO to ORBS—clearly referencing Worldcoin’s iris-scanning devices. The fundraising round is set to close on September 11 and will finance Eightco’s purchase of Worldcoin tokens.

This major shift in strategy shows how companies are increasingly turning to digital assets like Worldcoin for innovation and future growth. With BitMine’s backing and strong investor interest, Eightco is positioning itself at the front line of crypto adoption and digital identity solutions.